This period made the first-run experience and account setup much more practical.
What changed
- Instagram linking moved to standalone Business Login instead of the older Facebook-based flow. See Connecting social accounts.
- LinkedIn linking became more dependable, including better organization-linking support when the necessary LinkedIn permissions were enabled.
- Video publishing became more stable on already connected networks, with better previews and fewer edge-case failures.
- Onboarding and content creation became simpler, with a more value-first setup flow.
- It became easier to discover RSS feeds from a website URL instead of setting them up entirely by hand.
Availability notes
- Analytics work continued in this period, but Meta analytics for Threads, Instagram, and Facebook were still limited to testers rather than normal users.
- This approval constraint did not apply in the same way to platforms such as X, Bluesky, Mastodon, or LinkedIn.
- Billing and promo changes in this window mostly affected trial users, subscribers, and users with the active tester discount.