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Auto-UTM link tagging

FeedMansion can automatically add UTM tracking parameters to every link in your published posts. Here is how to set it up and read the data in your analytics tool.

Note: The Help Center is under construction. Articles may be incomplete, outdated, or still evolving.

What are UTM parameters?

UTM parameters are small pieces of text appended to a URL. Analytics tools like Google Analytics, Plausible, or Matomo read them to tell you where your website visitors came from.

For example, if your post links to https://yogastudio.com/retreat, FeedMansion turns it into:

https://yogastudio.com/retreat
  ?utm_source=twitter
  &utm_medium=social
  &utm_campaign=feedmansion-summer-yoga-retreat
  &utm_content=fm-a7f3c2e1

This lets your analytics tool show you: "5 people clicked the link in your Twitter post about the summer yoga retreat."

When should you enable it?

Only enable auto-UTM if you already use an analytics tool on the website you link to. Without an analytics tool, the extra parameters in your URLs serve no purpose.

If you have Google Analytics, Plausible, Matomo, or a similar tool installed on your website, turn it on. You will start seeing FeedMansion-tagged traffic in your analytics reports within hours of your next published post.

How to enable it

  1. Go to Manage and select your presence.
  2. Open the Settings tab.
  3. Find Auto-UTM link tagging under AI Behavior.
  4. Toggle it on.

That is it. Every new post published after you enable the toggle will have UTM-tagged links. Existing posts are not changed.

The UTM structure FeedMansion uses

Parameter Value What it means
utm_source The platform name (twitter, linkedin, mastodon, etc.) Which social network the post was published to
utm_medium social Always "social" for FeedMansion posts
utm_campaign feedmansion-<slug> A readable name derived from your content source (event title, feed item title, etc.)
utm_content fm-<short-id> A unique ID per post so you can distinguish individual posts within the same campaign

Finding the data in your analytics tool

Google Analytics 4: Go to Reports > Acquisition > Campaigns. Filter by campaign name containing "feedmansion". You can break down by source to see which platform drove the most traffic.

Plausible: Open your dashboard and filter by UTM source, medium, or campaign. Plausible shows these under "Top Sources" with a UTM breakdown.

Matomo: Go to Acquisition > Campaigns. You will see all feedmansion-* campaigns listed with visit counts and conversion data.

Things to know

  • Links you manually added UTM parameters to are left untouched. FeedMansion only tags links that do not already have a utm_source.
  • Internal and private URLs (localhost, private IP addresses) are never tagged.
  • The original draft text is not modified. UTM parameters are only added when posts are created for publishing.
  • URLs look a bit longer when this feature is on. That is normal and does not affect how they work.
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